Beyond CSR ESG SDG reporting leveraging the GRI Standards to gain competitive advantage


License to operate – Millennials

The world is changing. Are you changing too?

Millennials, who hold our future in their hands, are overwhelmingly pro-sustainability and are showing this with their every action. Worldwide, companies and organisations are taking action to benefit from the transition to the Sustainable, Circular Economy. Are your competitors better prepared? Are they dealing more successfully with stricter regulations and changing buying and decision-making patterns?

More research: Sustainable Development Makes Good Business Sense

  • 2 out of 4 major consumer trends relate to sustainability (Mintel)
  • Mintel research: Key 2018 consumer trends relate to sustainability
  • Corporate sustainability and profitability are interrelated (Oxford University)
  • High Sustainability companies significantly outperform their counterparts over the long-term, in both stock market and accounting performance (Harvard Business School)
  • Gender diversity across a company increases productivity (MIT News)

We firmly believe that we must all take a step back and see the forest. We must address serious environmental issues but also take positive action to develop the economies and societies on which we rely for growth and profit.


Are your competitors better prepared?

Two important questions 

1) How will your company or organisation benefit from the transition to the Sustainable, Circular Economy? 

2) Are your competitors better prepared, gaining a competitive advantage?

Your competitors will gain a competitive advantage if they are better prepared/preparing for:

  • Changes and stricter regulations regarding emissions, adjusting their products and services accordingly.
  • Changes in buying patterns and investment decisions taken by newer generations which are overwhelmingly pro-sustainability.
  • Stricter stock exchange rules (World Federation of Exchanges (WFE) fully aligned with GRI Standards)
  • The EU Directive: Large Companies must report non-financial information
  • Investors who want to see that a company is well-prepared for the foreseeable future.
  • Ever growing supply chain pressure. Companies are choosing to do business with corporations that can provide sustainability-related information and data and can demonstrate that they are aware of environmental, economic and societal risks, taking continuous action. These companies are looking for long-term, sustainable relationships.


Simon Pitsillides

Sustainability Reporting and Marketing Communication Strategy Expert.
FIEMA (Fellow of the Institute of Environmental Management and Assessment FCIM
Fellow of the Chartered Institute of Marketing and a Chartered Marketer) MBA in Marketing,
GRI and IEMA Trainer. Teaches the FBRH GRI Standards Certified, IEMA and CIM Recognised Course (venue: London School of Economics) Publisher of and owner of



Also read:

• How to use the GRI Standards ASAP to accelerate positive change
• Case Studies: How companies are cleaning their supply chains of bad environmental and social practices
• Case studies: How companies are affecting positive change on the economies and societies they operate in and rely on for profit/growth
• Laying the foundation for good communication with responsible CSR/ sustainability reporting



© FBRH Consultants Ltd  2001-2020
Terms and Conditions  |  Privacy Policy  |  Cookie Policy